It's rare to see a book that blends rigorous thinking, disciplined action and a sense of objectivity about your own progress, successes and failures, along with a tested approach to building a viable startup. On a highway during busy hours, there are between 1,500 to 2,000 vehicles per lane, so 2 percent of that is a 30-to-40-vehicle sample per lane.

Instead of implementing their feature requests verbatim, we mocked up a “presentation mode” feature and showed it to them. A brilliant insider-perspective on starting a company and riding all the waves (good and bad) that come in your direction as you navigate the path towards something tangible. After that, I joined Openwave, which was the pioneer of the mobile internet—the WAP (Wireless Application Protocol; tech standards for accessing information over wireless mobile networks) at the time.million vehicles in Israel (the number of cars and trucks on the roads at the time) was some 2 percent of the total.

While your first attempt may not be successful, Levine offers tips to help individuals push forward. We ended up working on a social game for the next few months because, as it turned out, I didn’t really give a shit about audience engagement. The solutions mapping approach, however, is still somewhat of an outlier perhaps because it is somewhat counterintuitive and, frankly, not often a “sexy” sell for donors. We ended up saying no — no to truckers, no to bike riders, no to pedestrians, no to public transportation, no to anything that wasn’t commuters.If you don’t love what you’re doing, do yourself a favor and instead do something you do love, because otherwise, you’ll sentence yourself to suffering. And this book tells you exactly why and how you should keep going - and when to know it's time to fold. Did they want to make something cool and memorable to show to their designer friends, or did it actually address the problem at hand?

If you screw up that cake and then try to make concrete, only a tiny bit of that cake experience is useful. Stephen discusses Codebase's involvement in the care sector, learning to 'fall in love with the problem and not the solution', and working to empower people on the ground through co-design in the care sector. Defining the problem - often overlooked but crucial for finding appropriate solutions to challenges. There was even more magic in that the same app that gathers the data a lso uses it at the same time—it’s the crowdsourcing of everything!He does a good job of providing guidance and then backing it up with specific examples from Waze and other companies to validate the guidance.