L'Oréal Professionnel Serie Expert Blondifier is a specialised collection of blonde hair products for brassy hair that is also experiencing dullness and dryness. L'Oréal Professionnel has poured decades of research into curating a comprehensive range of products to meet all your blonde hair care needs. L’Oréal Professionnel Serie Expert Blondifier Collection For a more intensive treatment, the Blondifier Masque and exclusive in-salon Blondifier Gloss Concentrate Treatment work to resurface and illuminate blonde hair, leaving damaged hair deeply conditioned, soft, smooth, and manageable.

L'Oreal's first launch was in 1909 when chemist Eugène Schueller formulated hair dye to sell to Parisian hairdressers. From here, the L'Oreal Group was born, becoming one of the first haircare companies to place its focus on science and innovation. The L'Oreal Group expanded internationally throughout the 60s and 70s, and today, it's one of the most famous hair care brands in the world. While L'Oreal products are for everyone, L'Oréal Professionnel is for more discerning customers who want the most cutting-edge, high-quality products.

The L'Oréal Professionnel Blondifier range harnesses the power of polyphenols, including those derived from açaí berry extract. These act as antioxidants to protect hair from environmental stressors and support hair growth. L'Oréal Professionnel's Blondifier collection further distils blonde haircare needs by allowing you to focus on neutralisation or enhancing shine, as is the case with Blondifier Cool Conditioner and Blondifier Gloss Shampoo. The L'Oreal Group combines innovative research in haircare technology with customer-centric design and invention. L'Oreal products are created to deliver haircare solutions to real customers' problems, whether that's too much frizz or not enough colour. The key values of the L'Oréal Professionnel brand are a pioneering spirit, professional hair artistry, and a vision of beauty. Dedicated to bottling professional-quality hair treatments for at-home use, L'Oréal Professionnel is one of the most popular ranges of L'Oreal haircare today.