The blue end-cap is a Control Core, this complements the softer rubber around it and helps provide maximum control. So should you be using a firm or a soft grip?

Golf Pride CPX Grip. Golf Pride grips need little introduction, leading the way for decades with grip innovation and technology. More than 80% of tour professionals choose Golf Pride grips for their consistency and premium quality.Grips will naturally wear down from exposure to the elements and play. Golf Pride recommend cleaning your grips throughout the season to remove oils and dirt that have built up. It is also recommended to store your clubs inside as extreme temperatures can prematurely break down the rubber. When is it time to re-grip your clubs? The new Golf Pride CPX is undeniably soft. According to the company, it’s the softest grip it has ever made. It’s not Winn Dri-Tac soft but it does feel soft without feeling mushy. However, what catches both your eye and your hands are the bumps. Or, as Golf Pride calls it, their first-ever “raised EXO diamond-quilted pattern.” Golf Pride says that ratio sets it apart from the other soft grips in its portfolio when it comes to traction, particularly when it’s humid. It’s an interesting shift in marketing for Golf Pride. While it’s not quite the warm and fuzzies, Gibson’s choice of words such as “humbled” and “humanize” isn’t accidental.

That may sound like the old marketing adage, “sell the sizzle, not the steak.” But it’s really a take on an even older and much more valid marketing truism: Don’t tell the consumer what the product is. Tell them what it does. Welcome to The Golf Shop Online, where our passion for golf drives us to provide you with an exceptional shopping experience! Find the perfectly matched shaft in 3 swings"A player can go to any of Mizuno's Fitting centres and be fit to the shaft within 15 minutes. The fitter can apply their skills to the more constant components - length, lie angle, grip size, knowing that our Fitting System will look after the engine of the club - the shaft." Mark Duncombe, European Tour Technician. Just ten years ago the most complex choice a golfer had to make was 'Stiff or regular?' Now custom fitting has thrown up so many options that the average player has more ways to get it wrong than ever.Golfworx are commited to delivering the best quality and value golf equipment around. We pride ourselves in it. However if you note a lower price in a like for like specification* we will beat - YES beat, any genuine proof of quote to us locally and nationally. Usually, grip texture patterns are molded into the rubber. With CPX, however, the EXO diamonds are, quite literally, bumps. But they’re bumps with a purpose. Golf Pride has been focused on communicating technology and our dominance on Tour,” says Gibson, “but I think what’s humbled us is the reality that golf is difficult. We’re going to humanize ourselves a little more. It’s less about the technology itself but more how golfers experience that technology in their hands.” Which is an absolute nonsense given that a) this is my favourite hobby b) they can make a club feel like new again and c) it’s a small fraction of the price of some new clubs to them all singing and dancing again. How can you make grips last longer? The inspiration came from BMX bike handles,” says Gibson. “The texture pattern isn’t inverted. It’s external. CPX has the highest ratio of hand-to-surface area of any grip in the marketplace.”

Golf Pride states that the CPX is their softest feeling golf grip. A visually appealing golf grip that will add a fresh new look to your golf clubs. This is a significant departure from what you’ve historically seen from Golf Pride,” says Eric Gibson, Golf Pride’s Global Marketing Director. “It looks like nothing anyone has ever seen in the grip category.” There are a lot of comfort grips on the market today,” says Gibson, “but there have to be performance-based characteristics built in or it’s just going to feel mushy. It’ll twist in your hands.” More simply, the CPX grips just made hitting a ball more enjoyable again. With no doubt over whether you’re going to lose your grip and a bit of control.The grip is constructed from a soft and responsive rubber compound which moulds to the hands for ultimate control and stress relief. A soft grip for a hard game. The CPX is distinctive and has a premium look in the Grey and Blue colour combination. Incorporated within the grip is Control Core Technology which provides added stability, while the built in Plus4 Technology allows for light grip pressure and increased club head speed.

This is not your MCCor your Z-Grip,” says Gibson, “but we built it with harsh conditions in mind. The surface pattern combined with the soft rubber material will allow you to play in the humidity. Everyone knows the Tour Wrap will get pretty slippery when it’s humid. But the CPX is very versatile.” CPX, it would seem, fills the hole between comfort and performance. And the new messaging approach is, pardon the pun, a softer way to tell the story. If you’ve ever tried explaining something technical to a layman, even an advanced layman, you’re probably familiar with the Hinge Principle. That’s when they nod their head up and down repeatedly while you’re talking to show you they’re following what you’re saying. In reality, they’re just waiting for you to stop talking because you’ve given them a headache.

Comfort + Performance | Softest Feel Ever

Since those humble beginnings, our endeavour has blossomed into a robust and trusted online retailer, representing the leading brands in the golf industry. We take immense pride in being your go-to destination for all things golf! Equally the driver was as satisfying as it was aggravating, in that I’ve no idea why I’ve not changed my grip in the past five years. It’s a club that I will use at least 12 times a round, a club that I like so much that I will actually practise with it and my favourite club and I’ve never even had it re-gripped. Generally faster swinging players like firm golf grips as they feel they don’t have to grip them as hard so keep control. A soft grip allows you to grip the club harder and often works really well for slower swinging players and those with less grip strength than a tour pro. CPX stands for ‘Comfort Performance Extreme’. The whole idea behind the grip is to provide superior feel through extreme softness while also delivering the best new technologies. Also of note, the new CPX grips are serving a dual purpose for Golf Pride. They’re also the vehicle for what the company calls a new focus. And it’s summed up by the new slogan: “A soft grip for a hard game.”