Fashion designer Antonio Berardi's art direction for Peroni Nastro Azzurro's Russian advertising campaign, JCReport.com

Last November, research from CGA showed 18-34s were the only age group who were more likely to say they went out ‘more’ last month than ‘less’ (50% vs 26%)[2]. These consumers are style-conscious, indicating an opportunity to drive profits by trading them up to premium+ brands. A könnyen iható sörök volumenben és értékben is világszerte kétszámjegyű bővülést mutatnak, akárcsak Magyarországon” – szögezi le Mocsári Judit, a nemzetközi márkák senior márkamenedzsere. Ebből a megfontolásból döntött úgy a Peroni, hogy megcélozza ezt a jelenleg leginkább amerikai és mexikói sörök dominálta szegmenst. The 5 most popular Italian beers in the world". Bell Italia. 21 November 2018 . Retrieved 2 November 2019. Steve Young, Sales Director, Asahi UK, said: “Peroni Nastro Azzurro Stile Capri represents a significant milestone for us and the sector – bringing an exciting and innovative new beer to the market, which is refreshingly light, matching perfectly to multiple occasions. Launching under the instantly recognisable and much-loved Peroni Nastro Azzurro brand portfolio, Peroni Nastro Azzurro Stile Capri is a strong proposition for all operators and retailers to gain value from the high-potential and lucrative sunshine beer category. A sörgyár történetében a következő nagyobb állomás 1963, ekkor született meg – korának számos más, a mai napig ismert divat és stílusikonjával együtt – a Peroni Nastro Azzurro.It is a 5.1% vol. premium lager. It has a dry taste with pleasantly bitter notes, which come from the precious locally sourced corn used for its production and from the aromatic hops. Pleasant and refreshing, this beer combines perfectly with pizza, pasta, and appetizers, but also grilled fish and cheeses. The arrival of Peroni Nastro Azzurro Stile Capri carries a large opportunity to over-deliver in the on-trade. This is where brands are built, as the nature of on-trade occasions promotes exploration and discovery from a consumer behaviour perspective. Peroni is the Peroni company's original brand. According to Assobirra, [8] it is the best selling beer in Italy. It is 4.7% abv and made with barley malt, maize, hop pellets and hop extract. By the 1950s and 1960s, Peroni was the most recognized brand of beer throughout the Italian peninsula and in 2019 was one of the five most popular Italian beers in the world. [9] Peroni is also available as a lemon flavour, named chill lemon. [10] Nastro Azzurro [ edit ]

Asahi UK has launched a new Peroni Nastro Azzurro variant named Stile Capri, offering lower bitterness and a lower ABV in time for the summer.Peroni Libera 0.0% and Aston Martin Cognizant Formula One™️ Announce Multi-Year Partnership | Asahi Europe and International". www.asahiinternational.com . Retrieved 18 November 2022. Additionally -with plans for 300 store takeovers in Co-op and new product launch media in Nisa – Asahi UK said the arrival is sure to deliver high impact for shoppers. Claudio Costa, Head Brewer at Birra Peroni added; “Alongside a team of expert brewers, we were able to create an easy drinking, low bitterness and super refreshing beer with an unmistakable character and a touch of Italian style. Brewed with fresh notes of sun-soaked lemons and olive leaf, it is lightly aromatic and uniquely uplifting, like the sea breeze on Italy’s iconic coastline. Peroni Nastro Azzurro Stile Capri is best served chilled in a tall glass in the sunshine, but even in the bottle will bring a bit of Italy wherever some sunshine is needed.”

Beer Peroni Red Beer Grand Reserve is an Ale Peroni Red Label produced with top-quality raw materials. The most important ingredient is a particular variety of 100% Italian amber malt, which gives it the characteristic ruby ​​red color. This beer stands out for its full-bodied structure and for the particular fruity aftertaste. Alcohol content: 5,2% vol.Aimed at younger consumers, the new addition to the Peroni Nastro Azzurro family has a lower alcohol content than its core lager brand at 4.2%. Mocsári Judit szerint az alkoholmentes szegmensben 2022-ben végrehajtott sikeres portfólióbővítésre alapozva a Peroni a könnyen iható sörök kategóriájában is nagyon jó esélyekkel indul. A 4,2%-os alkoholtartalom miatt a Peroni Nastro Azzurro Stile Capri széles körben népszerű lehet, amihez a kellemes, könnyen iható íz, valamint az alacsony keserűség is hozzájárulhat. A prémium söröket kedvelők ugyanakkor a Peroni Nastro Azzurróból már megismert kimagasló minőséget és a felemelő olasz ízt is értékelni fogják benne. A Peroni Nastro Azzurro Stile Capri stílusában, ízjegyeiben és illatával hűen idézi meg a napsütötte mediterrán térséget és az olasz tengerpartra jellemző életérzést.

By the 1990s, both the Peroni brand name and product line were distributed and known worldwide. The London-based brewing giant SABMiller bought the company in 2003, making it one of the few international brands in its portfolio. If you want to give your shelf a fanciful touch of Italianness, consider adding the three variants of the Italian Beer Peroni we are going to describe in the next lines. They are very different from each other, but they all have a particular feeling with… the happy hour! Let’s learn about them in detail: Furthermore, under each description, you will find a link to view the fantastic offers that, here at Bell Italia, we have reserved for you. So, you can be competitive and, at the same time, guarantee yourself large rotations and… excellent margins! We believe that by launching an exceptional new option in this space, under a premium brand – we can help drive improved value sales by attracting a younger consumer and broadening the appeal of the category during a peak period for beer sales over the warmer months. The arrival of Peroni Nastro Azzurro Stile Capri carries a large opportunity to over-deliver in the on-trade. This is where brands are built, as the nature of on-trade occasions promotes exploration and discovery from a consumer behaviour perspective. Therefore, if well executed in venues over the spring and summer, it will be a brilliant environment for engaging and exciting consumers in this new brand.”Seize this opportunity to explore in-depth the extensive array offered by Peroni Nastro Azzurro Beer, unquestionably standing as the most widely acclaimed Italian beer on a global scale. With its rich heritage and unparalleled quality, it has captured the hearts of beer aficionados all around the world, solidifying its position as a true icon of Italian brewing excellence. Peroni Beer lager By 2016, Peroni was owned by Miller Brands U.K. of SABMiller. As part of the agreements made with regulators before Anheuser-Busch InBev was allowed to acquire SABMiller, the company sold Peroni to Asahi Breweries on 13 October 2016. [2] [3] [4] 330mL bottle of Peroni Nastro Azzurro as of 2023 Foundation and early history [ edit ] Foundation by Giovanni Peroni & Vigevano [ edit ] In February 2021, Aston Martin F1 Team announced a partnership with Peroni to promote the Peroni Libera 0.0% alcohol free beer brand. [5] Acquisition and expansion [ edit ] The original Peroni beer. 4.7% abv. 330ml bottle. is the year of the launch of Nastro Azzurro, the Italian premium beer by Peroni. A slightly more alcoholic product than the classic Peroni, more bitter and with a more intense flavor. The name originates from the homonymous prize awarded to the Rex transatlantic, the fastest that achieved the Atlantic crossing.