Just like with other cask or barrel aged alcohol, cognac pulls the flavor and color from the casks that it’s stored in. The older it is, the longer the cognac has been able to pull these qualities from the cask’s wood. The darker the cognac, the older and richer it is. In 2010, Martell renewed its sponsorship with the Palace of Versailles, which began in 2007, by supporting the restoration of the Queen's antechamber. [14] Products [ edit ] Map of the Cognac region A factor that determines the sweetness and floral notes of Martell’s cognac is the terroir or the actual land that the grapes are grown on. The region of Cognac is divided into six different vineyard areas. The climate of the region gives Martell’s cognac very rich aromas and smoothness. What determines a cognac’s color? a b Ball, Deborah (2002-11-11). "Seagram Acquisition Proves To Be a Good Mix for Pernod". Wall Street Journal. ISSN 0099-9660 . Retrieved 2022-03-24. Martell has an amazing history that spans over 300 hundred years. Surviving revolutions, trade embargos, and even being served at the armistice signing in Compiègne, France during World War I, Martell is deeply woven into the history of France.

Seagram was broken up in 2001, and Martell was acquired by Pernod Ricard. [13] Pernod repositioned the brand, making efforts to attract new consumers with multiple new product lines: Martell XO (released 2005), Martell Création Grand Extra (released 2007, in a bottle designed by the artist and glass designer Serge Mansau), L'Or de Jean Martell (released 2009). In 2011 the marque Martell expanded into an "ultra-prestige" range with Martell Chanteloup Perspective, a tribute to the know-how of the cellar masters and to the Domaine de Chanteloup. By 2015 Martell was producing around 14 million bottles of its cognacs a year, [3] making it the world's second-largest cognac producer behind Hennessy.

a b c "Cognac Martell (Société Martell and Co SA) - Story". www.diffordsguide.com . Retrieved 2022-03-24.

This Martell expression is characterized by its fruitiness. On the nose there are aromas of orchard fruits like crystallized plums and apples, and roasted notes of mocha coffee, toasted almonds, and vetiver. It has a Well-rounded mellow mouthfeel with a smooth sustained finish of fruit, spice notes, gingerbread and roasted cocoa beans. Since cognac can only be made in Cognac, France, there are only a few brands that have managed to establish distilleries there. Competition is incredibly fierce amongst these different cognac brands, which often reflects in their prices. Rémy Martin Brandy a b "Spirits & Wines: Martell takes a bold new direction". The Moodie Davitt Report. 2003-10-31 . Retrieved 2022-03-24.

The Story

The Martell cognac house is the most longstanding of all the major cognac houses. For over three hundred years, this House has been passed down through generations. They pride themselves on their rich heritage and craftsmanship. Martell was founded in 1715 by Jean Martell, along the river Charente, at the very pinnacle of the French L’Art de Vivre. This French concept of “the art of living,” embodies the notion that one should elegantly embrace the richness of life. House Martell strives to capture this essence in their craft. Martel cognac is made from a very specific type of white wine, which is made from grapes grown in the town of Cognac, France. The wine must be distilled in copper stills (used to heat the wine to the perfect temperature) twice and aged for a minimum of two years before being turned into cognac. Martell is known for its elegance and tradition. Martell cognac was served at the gala dinner to celebrate the marriage of Prince Rainier of Monaco to the US actress Grace Kelly, and was even given as a gift to Queen Elizabeth II on her first visit to France! Brandy vs. Cognac: What’s the difference? Martell is one of the world’s oldest cognac producers. Founded in 1715 by Jean Martell, the company boasts an impressive line of cognacs known for their aromatics and richness. The Martell line is famous for being incredibly smooth and oaky because they’re aged in old oak casks for many years (at a minimum of two) before being bottled. A Brand with a Rich History By this logic, VS bottles of cognac tend to be a lighter amber when poured. XO bottles of cognac are very dark and smooth. This applies to all cognac producers, not just Martell. Martell specifically uses fine-grain oak wood, which gives their cognac a delicate woody flavor.