Founded by medical strategist and beauty veteran, Lee Graff, Cover FX started in a Toronto clinic specializing in skin issues and sensitivities. Products were developed to treat and cover every skin type using clean ingredients. As the line between professionals and increasingly savvy consumers continues to blur, Cover FX invites everyone to participate in the creative process using adaptable formulas and tools designed to amplify their unique beauty.

One thing that makes this company unique is how customizable its products are. Not only does Cover FX offer diverse colors to choose from, but it also sells products that can be added to other products for your desired effect. Whether you want to darken another foundation or add a pink glow to your favorite moisturizer, there are a ton of options at your disposal. Cover FX’s Custom Cover Drops can be added to moisturisers, serums, primers, foundations, and oils, creating coverage that can be customised and controlled. The drops feature Cover FX’s Flash Fusion Technology™, which provides a natural, radiant finish to any look; the drops transform favourite beauty products effortlessly and weightlessly. Boasting the potential for numerous looks, these drops contain lecithin. Biochemically similar to skin, it makes for a smoother application and effortless blending. To contour: Choose a concealer 2-3 shades darker and dot to trace the contours of the face including the sides of the nose, jawline, perimeter of the forehead, and under the cheekbones. Blend with a wet sponge.

Crease-Proof. Weightless. Endless Shades.

For added safety, all of its formulas are created without harmful or toxic substances, such as parabens, talc, or mineral oil.

Like its predecessor, Power Play Concealer is at the cutting edge of makeup innovation —high-performance, high coverage, crease-proof, and fit for all-day wear. Plus it’s available in 30 diverse shades, so you’re guaranteed to find your perfect match. On Influenster, customers particularly like the foundations and concealers, which blend effortlessly into their skin. Some buyers also note that, while products are expensive, they last for a long time because a little goes a long way. Scientifically formulated to conceal and blur imperfections, while leaving skin with a naturally radiant finish. Features niacinamide to help reduce the appearance of under-eye circles and Albizia julibrissin bark extract to help firm the eye area and diminish puffiness. Next Level Pollution Defense One customer loves how pigmented and hydrating the Cover FX Power Play Concealer is: “ The moment I put it on my face to blend, I knew this was something special. It kept my under-eye hydrated, spread easily, was very pigmented. It’s a concealer that seems to do itself, as long as you do a little effort.”Like all Cover FX products, Power Play Concealer is vegan, cruelty-free, and free of the inflammatory five: parabens, mineral oil, fragrance, talc, and gluten. Fail-Safe Applicator To conceal: Dot concealer directly over dark circles, blemishes, or other imperfections using the spherical applicator and blend with a fingertip, brush, or sponge. More dots = more coverage. Instantly provides full coverage that’s crease-proof, transfer-proof, and color-true, yet truly comfortable to wear all day long. Basically, everything you want in a concealer and nothing you hate about all the concealers you’ve ever tried before! Imperfection Correction The basic context for Cover FX is that they’re all about helping to you create customised makeup and products that are bespoke for you. Foundation slightly too pale? Add a Custom Drop in a darker shade to make it just right. Lookin’ to make your base a bit more radiant? Simply add two drops to your normal routine and expect to get that glow.

With 30 shades ranging from Fair to Deep and accounting for all undertones, every skin tone has “the one”. Find your perfect Power Play Concealer by identifying your shade range (Fair, Light, Medium, or Deep) and your undertone (Pink, Neutral, Golden, or Golden with olive undertones). This easy pairing will reveal the shade for you. Boom! Multi-use formula With 30 inclusive shades of Power Play Concealer, every skin tone has a perfect match. Find yours in two simple steps: Our products are formulated for customization, because your skin is unique to you and you know its sensitivities and needs better than anyone. So, we invite you to mix, experiment and play to create your formula for beauty.”The number of cover drops used will determine the kind of coverage provided; from sheer to extra full coverage, any look is attainable in an instant with this must-have beauty product. Key Benefits